Beginning in 2016 over the course of three years, I worked under contract with Virgin Earth Japan, a production company in Tokyo.
Nissan was one of their big clients and I had been employed at their offices to help bring to life a YouTube channel project that was still in its early stages. I was part of an eight person video production crew (that grew significantly over time), and together we produced unique promotional videos featuring vehicle launches, interviews with executives and car designers, and on site coverage and content creation for the Tokyo Motor Show and Auto China.
There were countless exciting marketing campaigns and projects, most notably the GT-R (Nissan’s flagship super-car). Nissan also had a full in-house studio for PR and internal messaging which was in use weekly. The position was a highlight of my career to say the least, and probably one of the most exhilarating positions I’ve held, being that I got to visit different parts of Japan and travel to other parts of Asia to work on projects with amazing crew members. The following are select projects that I was highly involved in (and proud of), either as a shooter, or lead in post-production editing and finishing.
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Tokushima Tourism: Electric Carsharing
Produced as part of an electric car sharing initiative by Nissan and the government of Tokushima Japan in order to introduce eco-friendly methods of transportation into tourism programs.
Credits
Producer: Camille Lim, Ekaterina Sivokha
Camera: Kyle Drubek, Matthew Viveen
Editor and Colour Correction: Matthew Viveen
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Nissan Terra to bring rugged 4x4 capabilities to China
Showcasing Nissan's vehicle offerings in China, the Terra was a significant benchmark for the company expanding into other regions in Asia.
Credits
Producer: Camille Lim, Miki Toda, Ekaterina Sivokha
Camera, Lighting, and General Crew: Kyle Drubek, Matthew Viveen, Jun Matsuzono, David Johannaber, Nicolas Ito
Editor and Colour Correction: Matthew Viveen
DIT: Matthew Viveen
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Nissan GT-R: Polished to Perfection
At the Tochigi Plant, a master craftsman called Takumi, brings the GT-R’s polishing to the ultimate level, using sensitive hands and sharp eyes to inspect, check and then polish each coat to perfection. This story explains the discipline behind the polishing process for the GT-R (excerpt from YouTube video description).
Credits
Producer: Camille Lim, Miki Toda, Ekaterina Sivokha
Camera and General Crew: Kyle Drubek, Jun Matsuzono, Nicolas Ito
Editor and Colour Correction: Matthew Viveen
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The New Nissan LEAF - Dynamic new design
Created to promote the launch of the Nissan LEAF, showcasing the design and the company's electric vehicle strategy.
Credits
Producer: Camille Lim, Miki Toda, Ekaterina Sivokha
Camera and General Crew: Kyle Drubek, Matthew Viveen, Jun Matsuzono, David Johannaber, Nicolas Ito, Daishi Kusunoki
Editor and Motion Graphics: Matthew Viveen
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